The 15 Most Popular HubSpot Inbound Marketing Certification Exam Questions and Answers to Know in 2022

What’s a conversation is one of the many popular HubSpot Inbound Marketing Certification Exam questions. You can find out more here!

Latest HubSpot Inbound Marketing Questions & Answers

If you have been sitting at home, scrolling through social media, clueless about what you want to do next, it’s time you put your Spectrum mobile plans to good use! Getting certification of any kind is always an achievement and a valuable investment. And such is the certification of HubSpot Inbound Marketing.

What is the HubSpot Inbound Marketing Certification? 

Firstly, the Inbound Marketing course teaches your customers the skill of problem-solving. It is specifically designed to make the learning process easier to follow and simple to understand for consumers. The entire module consists of 34 videos that focus on the following aspects:

  • The overall concept of inbound marketing
  • Formulating practical and functional inbound marketing strategies
  • Attracting customers who value your content
  • Managing appropriate relationships with all of your customers
  • Advanced tactics of professional inbound marketers

Once you learn all of this and are equipped with proper knowledge, you can take the certification exam. After passing this test, you will be provided with a proper certificate proving that you have adequate knowledge to implement your marketing skills.

How Many Scores Do You Need to Pass the Test? 

Remember that you need to score about 75% or higher to pass the HubSpot Inbound Marketing exam. Only after obtaining these marks will make you be eligible to get the certificate. If you don’t get the desired scores the first time, don’t stress; you can retake the exam after 48 hours of the previous one.

Latest Popular 2022 Questions & Answers of HubSpot Inbound Marketing Exam

The following are 15 of the latest popular questions asked in the HubSpot Inbound Marketing Exam and their answers. These will be helpful for you while preparing for the test:

#1. Explain What a Social Media Audit is 

A social media audit refers to the hard look at your social account’s data and the conversations about your business as well as your competitors

#2. Write the Definition of Lead Nurturing

Lead nurturing refers to building long-term relationships with customers, prospects, and buyers to earn their businesses at the right time or when they are ready.

#3. Write Down the Three Key Elements of a Lead Trading Strategy

The three key elements of a lead trading strategy include contact management, buyer’s journey, and segmentation.

#4. What’s a Conversation?  

Any interactive communication between multiple parties is known as a conversation.

#5. Describe a Conversational Growth Strategy

By definition, conversational growth strategies involve the delivery of the correct message to the relevant, right person at a suitable time every time.

#6. Describe the Role of Conversations in Inbound Marketing Strategies

Conversations are important in inbound marketing strategies because they can deliver content in a consistent way and more relationship-focused manner.

#7. Write Down the Role of Optimization in Conversational Growth Strategies

You must optimize and iterate your conversations with time.

#8. Define Shared Knowledge

Shared knowledge means data or information accessible by participants (people) and tools (chatbots etc.) in a campaign.

#9. How Does One Calculate the Conversion Rate? 

In order to calculate an accurate conversion rate, you must determine the total number of individuals that converted on your form/call-to-action. Then, you divide the said number by the total number of individuals that viewed the form/call-to-action.

#10. Describe the Difference Between Analytics and Reporting

Analytics refers to attempting to explain why something happened. In contrast, reporting explains precisely what happened.

#11. List out the Steps for the Creation of a Conversion Path

The steps to creating a conversion path are creating awareness, determining your endpoint, charting your course, and then, finally, analyzing.

#12. Define Conversion Optimization 

Conversion optimization refers to the process of testing hypotheses on your site’s elements. The ultimate goal is always to increase the number of visitors taking desired actions on the website.

#13. List the Steps of Conversion Optimization

The steps of conversion optimization include

  • Defining your objective
  • Establishing a baseline
  • Forming a hypothesis
  • Designing your tests
  • Analyzing your data.

#14. Define SCOPE

SCOPE stands for Standardize, Contextualise, Optimize, Personalize, and Empathize.

#15. What Are the Five Fundamentals of Inbound Marketing? 

Now, the five fundamental aspects of inbound marketing include

  • Setting goals
  • Content
  • Buyer journey
  • Buyer persona
  • Contacts.

Conclusion 

Again, it may seem intimidating from afar. However, once you start preparing for the test and dig deep into its details, you realize that it’s not that hard! It takes passion and determination to pass skilful certifications. And HubSpot Inbound Marketing Certification is just one of them!

Make sure you understand the concepts and grasp them fully instead of cramming and memorizing words. Lastly, keep learning as your aim and final goal. The more you focus on the learning aspect, the easier it will be for you to stay motivated and get better scores.

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