How to Reduce or Lower the Cost Per Purchase on Facebook Ads

Have you been thinking about How to Reduce the Cost Per Purchase on Facebook? Then you have been on the search about anything pertaining to it. Fortunately for you, this article will bring the guide You need.

How to Reduce Cost Per Purchase on Facebook Ads

Furthermore, in addition to the main subject matter, You will get other information in this post.

Why Your Cost Per Conversion is High on Facebook

As it was stated earlier, in relation to the subject matter which is How to Reduce Cost Per Purchase on Facebook. The reason why your cost per conversion is so high on Facebook will be given in this section of the article.

It is;

  • The reason why your cost per conversion can be high might be because your offer is not appealing enough. Maybe the price may be too high, it doesn’t seem like it is really a good value enough. Also, it might likely be what your audience wants.

Thus, if you are able to understand what the above reason entails, then you must certainly understand what the main subject matter is about.

How Cost Per Purchase is Calculated

If you really want to know how to reduce the cost per purchase on Facebook, then, you ought to know how it is calculated. Hence, this section of the article will it be given the way how to get the cost per purchase calculated. Thus, there is just this to the answer as it is given below.

It is;

  • For your calculation of cost per acquisition, you just have to divide the total cost (whether the total media spent or a specific channel/campaign in the acquisition of customers) by the total number of new customers acquired from the same campaign or channel.

How to Reduce Cost Per Purchase on Facebook

Surely, if You are looking for the steps on How to Reduce Cost Per Purchase on Facebook, You will get the complete guide here. Without wasting time, below You will get the steps You need.

  • A more specific audience should be targeted.
  • Bid caps should also be used.
  • You can also look for audience overlap.
  • Set up your Facebook pixel.
  • Different creative should be made into testing.
  • Tapping into retargeting segments should be done.

So, these are the steps You need to Reduce the Cost Per Purchase on Facebook. All, You have to do is to follow them properly and they are very easy.

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